Purpose of the Job

To identify, recruit, grow, and retain Key customers in the Free State region, ranging from spaza shops to forecourts and wholesalers, by building strong strategic relationships, driving sales and margin growth, and effectively managing debtors within the customer base.

Key Responsibilities 

• Identify and recruit new customerswithin the assigned region, achieving agreed monthly and quarterly acquisition targets
• Maintain and grow the existing customer baseto meet or exceed set sales volume and margin growth objectives
• Build and nurture strong customer relationships, ensuring regular contact and high satisfaction scores
• Manage customer creditto keep debtor days within agreed limits and achieve on-time payment targets
• Conduct regular customer calls(minimum set number per week), including order-taking and presenting new product lines
• Monitor, record, and report customer feedbackto management for continuous improvement
• Deliver excellent customer service, resolving queries within agreed turnaround times
• Execute business strategiessuch as marketing campaigns and promotional activities, tracking performance against campaign objectives

Minimum Requirements

• Grade 12 (Matric)
• Minimum 5 years’ experience in a sales role within the FMCG sector
• Proven track record as a successful sales representative
• Excellent verbal and written communication skills
• Valid driver’s license and willingness to travel extensively
• Tech-savvy, with proficiency in using CRM systems, MS Office, and mobile sales tools

Skills Required

• Solid knowledge and understanding of the FMCG market and its dynamics
• Strong selling skills with a proven ability to close deals
• Excellent negotiation skills to secure mutually beneficial outcomes
• High resilience and persistence in achieving targets
• Active listening skills to understand customer needs and concerns
• Clear and confident communication, both verbal and written
• Proven ability to build and maintain strong business relationships
• Entrepreneurial mindset with a proactive, opportunity-driven approach